09 December 2010

Egos. Eggos. Leggos. Logos.

originally posted 22 November 2010:

So when this was nothing more than a thought running around in my head, Ryan asked what I thought I might want in the way of type.  I wasn’t in love with anything but wanted something done in script.  Given he’s the one with a BFA in graphic design, I pretty much left it in his hands.  And this is what I got:


Don’t get me wrong; it’s gorgeous and lovely and the colors are exquisite and according to Ryan, it is appropriate for the jewelry designs I create.  So we went with it and it’s been well received, but when I came home with dinnerware by Rosanna, and looked at the packaging, I realized how much I really.  wanted.  script.  “Too punk rock,” Ryan tells me.  Maybe my designs aren’t overly punk rock, but a part of me will always be.  And so I asked again.  “You know what they say about cobblers’ kids?” He tells me.  Right, no shoes.  So I let it go.  For awhile.  Because I really don’t know how to let go of anything.  I start looking at type online and say, “Oh, this looks nice,” and “Ooh, I really like this,” and I know I’m becoming that client, but I can’t help it.  I really want script.
So here we are now – Ryan has a day off and is enjoying doing nothing.  I come home for lunch and ask about the logo.  Maybe fifteen minutes later, I mention it again.  He makes a snarky comment and I leave it alone.  I come home from work, we eat dinner, and I start working on packaging for Scarlet & Madrone.  He’s doing something on his computer on the other side of the table.  My email bings at me:  new email from Ryan.  Attached is the new logo in four different sizes.
He’ll tell people that I made him work on his day off, but I know the truth.  And I’m good with that.

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